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{"id":378,"date":"2021-12-02T20:18:57","date_gmt":"2021-12-02T20:18:57","guid":{"rendered":"https:\/\/www.ecommerceaggregators.com\/?post_type=faqs&p=378"},"modified":"2022-04-16T20:07:45","modified_gmt":"2022-04-16T19:07:45","slug":"what-will-be-in-the-letter-of-intent-loi","status":"publish","type":"faqs","link":"https:\/\/www.ecommerceaggregators.com\/faq\/what-will-be-in-the-letter-of-intent-loi\/","title":{"rendered":"What will be in the Letter of Intent (LOI)?"},"content":{"rendered":"

The last time we checked:<\/p>\n

There were over 150 Amazon aggregators<\/a> actively pursuing FBA businesses to acquire.<\/p>\n

This is great news for Amazon sellers, like you.<\/p>\n

In fact:<\/p>\n

If an aggregator takes an interest in your<\/em> business, you could be in receipt of a Letter of Intent<\/a> (LOI) within 48 from providing your financials.<\/p>\n

Pretty quick, huh?<\/p>\n

Yes, but don\u2019t be too hasty to sign the document, no matter how keen you are to get a deal concluded.<\/p>\n

You see:<\/p>\n

Despite the relative unimportance that most Amazon sellers place on the LOI, it\u2019s actually a key document in the process of selling your FBA business<\/a>.<\/p>\n

In fact.<\/p>\n

We would go as far as to say that a poorly worded or heavily weighted (in the buyer\u2019s favor) LOI could make or break your deal, before you even get going with due diligence.<\/p>\n

But what exactly is an LOI and what will it contain?<\/p>\n

Let\u2019s take a closer look:<\/p>\n

In layman\u2019s terms, a Letter of Intent is a simple one-page document presented to a seller on behalf of a buyer.<\/p>\n

It outlines the following:<\/p>\n

    \n
  1. \n
      \n
    1. \n
        \n
      1. \n
          \n
        1. The offer, in absolute dollar (or equivalent) terms for the going concern of the business<\/li>\n
        2. Confirmation that the stock held in the business on closing will be paid separately<\/li>\n
        3. How the payments for the going concern and stock are split, and when they will be paid<\/li>\n
        4. The period of exclusivity (usually 30-60 days) between signing the LOI and closing the deal<\/li>\n
        5. How and where (in which country) the terms of the purchase agreement will be regulated<\/li>\n
        6. If the aggregator is buying the legal entity (share deal) or just the core assets (asset deal)<\/li>\n
        7. Any other pertinent details or considerations not already covered in items 1-6 above<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

          Now:<\/p>\n

          In our experience, it’s unlikely that an Amazon aggregator will make you just one offer.<\/p>\n

          Simply put.<\/p>\n

          If your brand and, more importantly, your financials are strong, you will often have several proposals to consider as part of the LOI.<\/p>\n

          For example:<\/p>\n

          Most aggregators open negotiations by offering a straightforward cash payment of 70%-75% of the overall deal value upon closing (with 25%-30% paid over a period of time, often one to two years).<\/p>\n

          This, of course, is negotiable.<\/p>\n

          You may, alternatively, be offered a longer term profit-share style agreement, which could\u00a0prove more lucrative if you are prepared to wait for your money.<\/p>\n

          This can be attractive to certain sellers, but only if you trust the aggregator not to screw up the business once you have handed over operations.<\/p>\n

          And finally:<\/p>\n

          We have also seen deals consisting of a hybrid of both of the above proposals, all of which were summarised in the LOI.<\/p>\n

          The bottom line?<\/p>\n

          Regardless of the offers on the table, we strongly encourage you to read our Asset vs Share Deal<\/a>\u00a0article before<\/em> signing an LOI.<\/p>\n

          Why?<\/p>\n

          Because this one, 5-minute page could save you thousands in taxes, no matter what sales contract you eventually agree to.<\/p>\n


          \n

          Interested in finding out more?<\/p>\n

          Click here<\/a> to compare over 150 aggregators in 3 simple steps. We will then reveal the select few companies that are most likely to offer you the highest valuation.<\/p>\n\n

          \n\n\t\t\n